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24. Dragon Den winner, Claudia Harvey shares how to get media exposure on national outlets like QVC or The Shopping Channel.


Claudia Harvey is a successful entrepreneur and motivational speaker who is also one of the few women who was able to strike a deal with with venture capitalist Kevin O'Leary on Canada's version of Shark Tank,"Dragons' Den." Her company Dig It Apparel launched sales in 2009 and has catapulted her company to national exposure. She is also a sought after motivational speaker and business coach who has shared the business stage with individuals like best-selling author Mark Victor Hansen of Chicken Soup for the Soul, Bill Walsh, America's Business Expert and many more. Claudia is known for selling her branded lifestyle products including Dig It Handwear and I Dig It. To learn more about Claudia, please visit www.claudiaharvey.com.

Passion Play:

If you have a passion and you want to fulfill that passion, you do whatever it takes to make that passion happen. If you don't have that passion in that, then you change the course of your life and listen to that inner voice, not the negative voice.

Fail Forward:

Claudia has a very strong background in the corporate arena, and even after being on Dragon's Den, had convinced herself she was not an entrepreneur. Two and a half years after winning Dragons' Den, she was asked to give a talk to fellow entrepreneurs about her success as an entrepreneur. That's where things clicked for Claudia.

Lightbulb Moment:

A big boxed retailer in Canada wanted a large order, which Dig It placed in October. The order came in in February from the outsourced manufacturer, and the quality of the gloves were not up to standard.

Success Hack:

Take control of your business as much as you can. Understand your business and understand your "why."

Randomness Round:

Put your head down and focus, network, network, network, and laugh a lot!