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72. One of the top sales trainers in the world, Jeffrey Gitomer, talks about the #1 reason most businesses fail when it comes to selling their products/services.

Jeffrey Gitomer is one of the top sales trainers in the world.  He is the author of multiple New York Times best sellers includingThe Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Jeffrey’s books have appeared on best-seller lists more than 850 times and have sold millions of copies worldwide.  Jeffrey's customers include Coca-Cola, Caterpillar, BMW, Verizon, Hilton, Enterprise Rent-A-Car, and IBM, ….Jeffreys message is being seen or read by over 1 million individuals per week.

In the previous episode, Mark Sanborn discussed the (3) things all high performers need in business


Jeffrey Gitomer is one of the top sales trainers in the world.  He is the author of multiple New York Times best sellers includingThe Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Jeffrey’s books have appeared on best-seller lists more than 850 times and have sold millions of copies worldwide.  Jeffrey's customers include Coca-Cola, Caterpillar, BMW, Verizon, Hilton, Enterprise Rent-A-Car, and IBM, ….Jeffreys message is being seen or read by over 1 million individuals per week.

Fail Forward:

Even though I was bankrupt, I was never bankrupt in my attitude. This carried me further than anything else could

Lightbulb Moment:

The moment I got my box of books...I started to cry

Success Hack:

Find out why your customers actually want to buy. When you know the buyer's motive, you know their urgency

Randomness Round:

Best advice you have ever received? Hard work makes luck!

Website:

www.gitomerlearningacademy.com

Youtube: Buy Gitomer
Business Book: "Atlas Shrugged" by Ayn Rand
Favorite Social Media Tool/Service: FlightMedia.co