63. John Hall talks about creating online content that helps you dominate your industry
In the previous episode, Sylvie di Giusto shares the A.B.C.D formula for creating a million dollar image for your business
John Hall is the co-founder and CEO of Influence & Co., a company focused on helping brands and individuals extract and leverage their expertise to create, publish, and distribute content to gain influence, visibility and credibility with their key audiences. Influence & Co. was recently mentioned in Inc. as the “#1 Company Dominating Content Marketing.” Techweek recently listed him as one of the 100 most influential people in tech. Hall has a weekly column for Forbes and Inc. and has contributed to more than 50 publications, including Business Insider, The Washington Post and Harvard Business Review.
For me the biggest failure were personal issues related to getting in my way, not being able to focus on my tasks, and lack of confidence. Working hard and doing the right things by putting aside your ego-centric self, will get you out of every trouble.
Figuring out the exact conversation model was a very successful strategy for my business. The stable foundation of a business lies on the knowing who you are, knowing your capacity and treating your clients and customers in a polite way.
Be polite to people. Work hard to achieve your dreams.
Best advice you have ever received? Understand your true metrics of success. It is not all about finance, it is about health, it is about relationships…
Business Book I Would Recommend: "The Art of People" by Dave Kerpen
Favorite Social Media Tool/Service: Mixmax for email