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30. Top 100 Social Media Power Influencers, John Sparks Shares How to Gain More Influence by using Twitter for Business


John Sparks is a best-selling author who is also recognized as a top social media influencer. He also travels the country giving talks on how Twitter can benefit businesses.

Passion Play:

Not only is Sparks passionate about Twitter, he’s passionate about people. Twitter is a platform that allows people to connect and super connect with people, without spending hours and hours online.

Fail Forward:

Over the years, John has realized that you will not gain more followers by just following others. You need to be active on your social media accounts. Once he realized this, he began to understand that social is all about engagement.

Lightbulb Moment:

Sparks hit a moment where he realized that you can have anything in life that you want if you help enough other people get what they want. He found that Twitter and social media were the online stepping stones to the offline stepping stones in doing so.

Success Hack:

Look at Twitter like it’s a cocktail party. Start by asking questions; this will engage people.

Randomness Round:

Best advice he’s ever received? People reach out to people who reach out.