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84. Neil Ursic, and Crush Republic, are on a mission to be the world's most consumer-first insight company; and they're well on their way in a very short period of time

  Neil Ursic is CEO of Crush Republic, a consumer insights firm.  In his year at Crush Republic, revenue has 2x, the team has grown by 300%, and Crush Republic boasts global brand clients like adidas.  Neil speaks regularly at conferences on the topic of disrupting focus groups and traditional consumer research, as well as trends with millennials. 

In the previous episode, Cole Hatter shared the one secret to earning millions of dollars...


  Neil Ursic is CEO of Crush Republic, a consumer insights firm.  In his year at Crush Republic, revenue has 2x, the team has grown by 300%, and Crush Republic boasts global brand clients like adidas.  Neil speaks regularly at conferences on the topic of disrupting focus groups and traditional consumer research, as well as trends with millennials. 

Fail Forward:

I learned that there were some people on the team that weren't 100% bought into the company culture and vision. We should have let them go sooner.

Success Hack:

Reading is vital to your growth.

Randomness Round:

What is your hidden talent? I play piano.

Social Media Tool: Podcasts
Business Book: "Sneaker Wars" by Barbara Smit