James Adamitis

Learn how James Adamitis went from working a corporate job, to pursuing his dreams and now owning two very successful businesses.

James Adamitis left his career at Anheuser-Busch after reading Robert Kiyosaki’s Rich Dad, Poor Dad and realized that he wanted to follow his dreams of becoming an entrepreneur. He formed Active Enterprises in 2011, leading to his first gym, which became a massive success. He eventually decided to start a clothing brand in 2014 called 70 And Sunny, which boasts unique and comfortable clothing that advertises an enjoyable and respectful lifestyle. Thanks to a great deal of dedication and hard work, the entrepreneurial life has treated him well.

Passion Play:

After relocating to Texas, James found his schedule to be hectic and couldn’t make his way to the gym too often. He found a 24-hour gym, which inspired him to get in on their business after realizing that running his own gym was a fully attainable goal!

Fail Forward:

After starting 70 And Sunny, early sales were excellent. However, after changing up certain factors, he saw sales plummet, at which point he realized that an entrepreneur can’t let people dictate the direction they take, especially when they’re already successful.

Lightbulb Moment:

James’ Lightbulb Moment came during the membership pre-sale period for his first gym. To his absolute surprise, after the initial 5 weeks, he had already made 15% of his first year goal!

Success Hack:

Creating a good workplace culture is key. Experience is great, but success is much easier to attain when you have a staff full of pleasant and friendly people who want to learn and build company culture.

Randomness Round:

James shares with our audience that if you love what you do, you’ll never work a day in your life!</p