Bill Troy

Bill Troy, Inc 500 CEO, shares (5) ways an ill-advised marketing program can kill a business.

Bill Troy is an Inc. 500 CEO and a natural-born contrarian who, for 25 years, has helped global brands like Sony, Disney and Nestle see the world from a different perspective. Bill’s forthcoming book, ClickSand: How The Pitchmen of Online Marketing Suck You In and Ruin Your Business, is an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. In ClickSand, Bill compares giant firms like HubSpot, Google and LinkedIn as well as local agencies and consultants in towns big and small to snake-oil pitchmen of the 1800s.

Fail Forward:

After hiring and firing a good friend. I didn’t give this person the whole truth. This taught me a lot about making sure to always have integrity in business.

Success Hack:

If you’re looking for an answer that you might be having trouble figuring out, ask this question of yourself, then forget about it. Go for a run, do a physical activity, or anything to distract yourself. This success hack has worked wonders for me.

Randomness Round:

What is your hidden talent? I have DJ skills…

Social Media Tool: LinkedIN

Business Book: “Disrupted” by Dan Lyons

Company website: www.clicksand.net/success

Click to get your copy of his book