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77. Bob Burg teaches the (3) step formula for closing more business

Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages.  He was named by the American Management Association  as one of the Top 30 Most Influential Thought Leaders in Business

In the previous episode, Martin Limbeck shared how to outperform your competition using proven sales strategies.


Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of the Go-Giver books. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages.  He was named by the American Management Association  as one of the Top 30 Most Influential Thought Leaders in Business

Fail Forward:

I have failed my way to success and I continue to fail. I would share that at the late 90’s when the technology was taking over in our life I suddenly found myself with ’10 thumbs’. Being not technology wise taught me a very big lesson: I learned that I have to embrace the change and catch up with the edge of the technology.

Lightbulb Moment:

It was when I realized that the prospective client should be at the center of the sales process. That’s key! The success as a result of applying this principle is the best testimonial for its effectiveness.

Success Hack:

Get with your clients and ask them, "why do you do business with me?" This answer will allow you add more value at a higher price.

Randomness Round:

What is your favorite daily habit: I read!

Website:

www.thegogiver.com

Business Book: "The Secret to Selling Anything" by Harry Browne
Favorite Social Media Tool/Service: Twitter