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33. Branding expert, Dorie Clark, shares how to build a successful brand, and why Donald Trump is a genius.

Dorie Clark is recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine.  She is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.    

Passion Play:

Taking care and developing my personal brand. It is my goal in all my endeavors. If someone else says good words about you, his impact on you reputation is many times higher than your own praises about yourself.

Fail Forward:

After being in the business for five years a crisis hit me. I had very few clients and the same expenses. You have to have some cash in your bank account to meet such inevitable downtimes in your business.

Lightbulb Moment:

The year when I attended courses and read a lot of marketing and business books made a big influence on my competence and marketing abilities.

Success Hack:

Create your own blog. With the time, target bigger audience using the capabilities of the modern technologies.

Randomness Round:

What is the one trait that you have and has contributed mostly to your success: I am really persistent, and so I do not get discouraged when I get NO’ s.