87. Two time Hall of Famer, Scott McKain shares how to stand out, and be DISTINCTIVE in the market-place.
In the previous episode, Todd Brook talked about the importance of developing a world class culture in business
Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers. His expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. In addition, Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.”
After a tragic loss that would have side-lined most Entrepreneurs, Scott re-assessed his business and has never looked back.
To realize the importance of these critical success pillars: Clarity, Creativeness, Communicating Through Story Telling and Customer Experience Focus. If you base your business on these pillars, you are on your way to success.
What advice would your current self give your 25 year old self? Get clear quicker!
Social Media Tool: Edgar
Business Book: "In Pursuit of Wow" by Tom Peters
Check out Scott's podcast: "Project Distinct"